MSEA, in collaboration with the Office of the County Commissioner and the Machakos County Woman Representative, recently conducted a successful sensitization forum in Mwala Sub-County for over 300 youth, aimed to raise awareness about various empowerment programs spearheaded by MSEA to promote the growth and formalization of micro and small enterprises (MSEs) in the region.
The forum was graced by Hon. Joyce Kasimbi Kamene, the Machakos County Woman Representative, and Assistant County Commissioner Christine, representing the Deputy County Commissioner (DCC). Evans Bullut, MSEA’s Lead Coordinator for the Kenya Jobs and Economic Transformation (KJET) Program, introduced participants to key initiatives, including the NYOTA Program, KJET, group registration support, and equipment distribution.
MSEA’s Lead Coordinator KJET Evans Bullut introducing the programs to the participants
In her address, Hon. Kamene emphasized the importance of stakeholder collaboration in advancing economic empowerment in Machakos. She commended MSEA and the Office of the County Commissioner for their continued efforts in providing mentorship, financial linkages, and capacity-building support for youth and MSEs. She encouraged participants to share the information within their communities and urged youth groups to formalize their associations to access more opportunities. Hon. Kamene also reaffirmed her commitment to championing youth empowerment, urging young people to remain innovative, proactive, and ready to seize emerging economic opportunities.
Machakos County Woman Representative Hon. Joyce Kasimbi Kamene speaking during the sensitization forum
Mr. Charles Kithuku, MSEA’s Machakos Regional Head, outlined the Authority’s mandate and highlighted key programs such as financial linkages, access to Enterprise Development Centres (EDCs) in Ikombe and Mwasua, market access support, product development, and business formalization. Participants were encouraged to explore agribusiness opportunities in Mwala, particularly in fruit production—and to consider value addition for products such as mangoes, oranges, avocados, and macadamia nuts.
MSEA’s Machakos Regional Head Mr. Charles Kithuku speaking during the forum
Some of the association members from Machakos county receiving machines during the forum
A key highlight of the event was the NYOTA Program, which offers Business Development Services (BDS) training, mentorship, and access to startup capital. Participants were guided through the application process, with some completing their applications on-site. Successful applicants receive capital in two tranches and are paired with mentors to support their business journeys. The KJET Program was also showcased, focusing on employment creation through value chain development in sectors such as edible oils, construction, textiles, dairy, tea, mining, and the blue economy. MSEA emphasized the importance of proper record-keeping and accountability for groups seeking funding and support.
NYOTA M&E Officer Raphael Koome demonstrating how to apply for NYOTA
MSEA team together with the Woman Representative and the Assistant County Commissioner
As part of the outreach efforts, MSEA extended its grassroots engagement to Masinga Ward under the ongoing MSEA in Mashinani program. Conducted in collaboration with the Office of the Member of Parliament for Masinga Constituency, the forum brought together over 500 youth and entrepreneurs from Kivaa, Ekalala, Muthesya, Ndithini, and Masinga Wards.
Present at the forum were Hon. Joshua Mbithi Mwalyo (MP, Masinga), the County Commissioner, DCC, local chiefs, and MSEA’s team led by NYOTA Project Coordinator Caroline Kioko and KJET Coordinator Evans Bullut. Hon. Mwalyo applauded MSEA’s interventions and highlighted upcoming training and skills development programs at the Masinga Enterprise Development Centre (EDC). He encouraged youth to tap into opportunities in agriculture and manufacturing to drive economic growth.
MP Masinga Hon. Joshua Mbithi Mwalyo making his remarks during the forum
Caroline Kioko walked participants through MSEA’s comprehensive programs, including NYOTA, KJET, group registration and formalization, and business development training. She urged the youth to take full advantage of available opportunities to build sustainable enterprises. Participants were given the chance to interact directly with MSEA officers, ask questions, and receive guidance on support services.
NYOTA Project Coordinator Caroline Kioko speaking during the forum
Youth participants asking questions during the forum
Mr. Kithuku reiterated MSEA’s broader mandate, underscoring key interventions such as financial linkages, market access, product development, and the critical role of formalization in unlocking growth opportunities for small businesses. During the event, several MSE associations received equipment aimed at boosting their productivity and competitiveness. MSEA emphasized that beneficiary groups would also undergo training on the effective use and maintenance of the equipment.
MSE Associations receiving some equipment’s during the forum
A representative from the Ministry of Youth Affairs, a key partner in the NYOTA Program, was also present to share information on Component 1 of the NYOTA initiative, which focuses on youth training and skills development. This component aims to equip young people with entrepreneurial and practical skills, preparing them for self-employment and improved access to job opportunities.
MSEA team together with the association members at the forum
The forums held in Mwala and Masinga underscore MSEA’s commitment to grassroots engagement and building strong foundations for youth and MSE development across Machakos County.
