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During the machine handover exercise at the Sipili CIDC, we mobilized 100 MSEs in attendance to plant 100 trees indigenous trees. The tree planting initiative kicked off this year’s corporate social responsibility activities which are aimed at promoting a greener and more sustainable environment and mitigating the risks of climate change.

As a brand that champions sustainability, MSEA is committed to support the national agenda of promoting restoration and preservation of our natural environment.

The tree planting event was officiated by Principal Secretary State Department for Trade Amb. Johnson Weru, Director Infrastructure Development Eng. Edward Karani, Chief officer Innovations and Enterprise Development Winnie Gathoni and other representatives from the Laikipia County Government.

Principal Secretary State Department for Trade Amb. Johnson Weru planting a commemorative tree at the Sipili CIDC

On 27th May 2022, President Uhuru Kenyatta today launched an accelerated national tree growing campaign to increase Kenya’s forest cover to at least 30 percent by 2050. This is an assurance of Kenya’s commitment to combating the challenges arising from climate change.

Currently the country’s forest cover is 8.8 percent while the tree cover stands at 12.13 percent.

MSEs participating in tree planting at the Sipili CIDC