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THE INSPIRING JOURNEY OF HANNAH WANJA, FROM A FINANCIAL ADMINISTRATOR TO A MAIZE MILLING ENTREPRENEUR

In the heart of Ngong Constituency Industrial Development Center (CIDC), a remarkable entrepreneur named Hannah Wanja has transformed the maize processing landscape with her visionary venture, Ella Maize Mill. This thriving maize processing plant has not only captured the Ngong market but has also become a symbol of resilience and community empowerment.

Hannah Wanja’s journey to entrepreneurship is nothing short of inspiring. Hannah held a stable position as an administrator at a financial institution. However, prompted by her foresight that the money market industry would be disrupted by the rise of online and mobile banking, she realized her job security was at risk. It was this realization that prompted her to courageously take the plunge and resign to follow her passion for maize milling.

Hannah Wanja displaying the raw and finished product at her milling plant in Ngong CIDC

Hannah’s journey began in 2019, with identifying a significant gap in the maize flour market in Kajiado County. At the time, there were no maize mills in Ngong Constituency, and the available maize flour options were neither affordable nor appealing to consumers with limited purchasing power. Hannah’s vision was clear – to introduce an affordable maize flour option that would eradicate the stigma associated with lower-priced flour and provide an appealing product for low-income families. She started with a capital investment of Kes. 1 million, sourced from her personal savings and second-hand maize milling machines manufactured at Kariobangi Light Industries.

Her maize supply comes from various regions, including Lokichogio, Kitale, Nyahururu, and Tanzania, where maize is abundantly grown.

Once she procures the maize, Hannah processes it into Grade 1 flour, known for its unique sweetness, fine texture, efficient water consumption, and quick cooking properties. The flour is then packaged into 1kg and 2kg packets and sold in retail stores countrywide. Additionally, Ella Maize Mill extracts valuable by-products during the milling process, such as maize germ used for chicken and cattle feeds, as well as maize bran used for pig feeds and sells to livestock farmers. Moreover, Hannah has created job opportunities by employing five staff members, providing training in food handling and basic health practices to her employees working in the processing plant.

Currently, Hannah’s primary market is in Ngong and the surrounding areas of Kajiado County. She sells her products both in retail, supplying general shops, and in wholesale, serving larger suppliers. To expand her reach further, Hannah has introduced nationwide delivery services, ensuring that Ella Maize flour is accessible to people across the country.

The prices for Ella Maize flour bales range from Kshs. 1800 to Kshs. 2100. If you’re interested in experiencing the quality and flavor of Ella Maize flour or have any inquiries, please don’t hesitate to contact Hannah Wanja at 0722838498 or 0780008839.

Ella Maize Mill stands as a shining example of how one individual’s vision and hard work can make a significant impact on the local community and beyond.

Hannah with one of her employees at the milling plant showcasing Ella Maize flour

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