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Successful Graduation Event Marks Completion of MSE Resilience and Capacity Building Programme in Nakuru County

The MSE Resilience and Capacity Building program, jointly supported by the Stanbic Kenya Foundation, German Cooperation (GIZ), and Implemented by Micro and Small Enterprises Authority (MSEA), reached a significant milestone as the graduation ceremony was held in Nakuru County. A total of 184 Micro and Small Enterprises (MSEs) were awarded certificates after successfully completing the comprehensive training program. The event celebrated their achievements and highlighted the skills and knowledge gained, which will empower them to overcome the challenges posed by the post-COVID-19 pandemic landscape.

The program covered a wide range of essential areas crucial for MSEs to thrive. Participants received training in bookkeeping, product branding, advertising, business planning, research, financial management, stock-taking, people management, and savings skills. This comprehensive approach aimed to equip the MSEs with the necessary tools to diversify and expand their businesses, ensuring resilience in the face of future uncertainties.

Recognizing the importance of digital platforms in today’s business landscape, the MSEs also received training on marketing their businesses effectively through online channels. By leveraging digital tools and platforms, these MSEs can reach a broader audience, enhance their brand visibility, and ultimately drive business growth. The program also demonstrated its commitment to inclusivity by integrating People Living With Disabilities (PLWDs) and partnering with community-based organizations supporting this group. By fostering an inclusive environment, the program ensured that all MSEs had equal access to resources and opportunities for growth.

During the graduation ceremony, several successful MSEs shared their stories, inspiring fellow entrepreneurs and imparting valuable lessons learned during the training. This exchange of experiences served as a motivating force and further strengthened the MSE community.

MSEA Corporate Services Director,Mr. Simon Nyamolo, expressed gratitude for the partnerships established with the private sector, specifically the Stanbic Kenya Foundation and German Cooperation (GIZ). These collaborations were recognized as catalysts for the promotion of the MSE sector, fostering its growth and development.

The Head of Stanbic Bank Foundation,Ms. Pauline Mbaya, assured the MSEs of continuous support through ongoing capacity building initiatives, digital skills training, and the provision of computer equipment through the MSEA. The program remains dedicated to meeting the diverse needs of MSEs while prioritizing the integration of PLWDs. GIZ representative reiterated their commitment to supporting employment skills improvement and entrepreneurship programs, which contribute to the resilience of MSEs.

Nakuru County Chief Officer Trade and Entrepreneurship, Martin Kagai, reaffirmed the county’s commitment to supporting the growth of MSEs. This commitment includes facilitating business permits, engaging in County-to-County distribution negotiations, and enhancing the MSEs database mapping for integrated interventions. By providing an enabling environment, Nakuru County aims to foster MSEs’ success and contribute to the local economy.

The recent graduation event for the MSE Resilience and Capacity Building program in Nakuru County marks a significant achievement for 184 MSEs. With comprehensive training in various areas of business management, financial support, and emphasis on digital marketing, these MSEs are now better equipped to navigate the post-pandemic landscape. The collaborative efforts of the Stanbic Kenya Foundation, German Cooperation (GIZ), and Nakuru County.

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