After many months of preparations and engagement and a postponement of one full year due to COVID-19, the 21st East African Community MSMEs trade fair will be held this December in Mwanza, Tanzania. This event’s theme is Promoting Quality and Innovation to enhance EAC MSEs competitiveness and post Covid-19 recovery. The steering committee chaired by Kenya through the Director-General of the Micro and Small Enterprises Authority, Henry M. Rithaa, has been holding a preparatory workshop convened in Mwanza to deliberate on the final preparations for the trade fair, which involve strategizing, building synergies and intensifying collaboration around the various concepts and ideas in preparation for the successful participation of all member states.
The deliberations involved agreeing on the content and programming of the event, initiating and brainstorming on the activities that will take place during the fair period and mobilizing efforts in resource mobilization to sustain MSEs participation.
The EAC MSMEs Trade Fair will provide an effective platform for linking MSEs to the regional markets. It offers a platform for MSEs to sell and build networks across the region, learn best practices and expand their supply base. Therefore, the participating countries are invited to showcase and market their best products and services towards regional integration, especially during the planned Country celebration week from 12th to 18th December 2021.
MSEA, in collaboration with other Government MDAs, County Governments and MSE Associations, are working to mobilize and recruit MSEs to participate in the trade fair. The agencies are also working to ensure MSE products meet the regional needs, both in terms of quality standards and value addition, to enhance the competitiveness of these products during the trade fair.
The exhibition aims to support 800 local companies from all partner states and over 200 MSEs from Kenya who the Government will sponsor to attend the trade fair and exhibit their products.
The regional steering committee chairman also paid a courtesy call to the regional Administrative Secretary for Mwanza Mr Nguse Samike, to further discuss the defining objectives and deliverables of the trade fair. Close collaboration with EAC at all levels in preparation for the fair will be critical for the event’s success.
EAC regional steering committee chairman and MSEA CEO Mr Henry Rithaa and Regional Administrative Secretary for Mwanza Mr Nguse Samike during the courtesy call
EAC MSMEs trade fair is an annual event held on a rotational basis between the 6 member states. Each participating nation will have a dedicated pavilion, and MSEA will be leading Kenya’s participation in thematic events and activities during the 10-day trade fair.