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The Nairobi International Trade Fair is a gateway to regional, continental, and global opportunities. Divided into three dynamic sections; livestock and crop demonstration, manufacturers and service industry, and international exhibitions. The livestock and crop demonstration section is a testament to agricultural excellence, featuring exhibitions of pedigree exotic livestock, cereals, and dynamic demonstration plots for crops, including the cutting-edge realm of greenhouse farming. Showcasing the heart of local industries, this section spans a diverse range from farm machinery and inputs to banking, insurance, and textiles. It’s a celebration of the ingenuity that fuels the Kenyan economy. The international exhibitions section serves as a bridge between diverse cultures and markets, fostering collaboration and opening new frontiers for enterprises.

This year’s trade fair was officially opened by H.E President Dr. William Ruto who had an opportunity to visit the MSEA stand and interact with the over 80 MSMEs that were showcasing and exhibiting various products in various priority sectors. Accompanying him were CS Ministry of Cooperatives and MSME Development, Simon Chelugui, PS State Department for MSME Development, Susan Mang’eni, Nairobi Governor Hon. Johnson Sakaja, MSEA Board Chairman James Mureu, MSEA Director General Mr. Henry Rithaa, and other dignitaries.

President Dr. William Ruto commended MSEs for their outstanding contributions, particularly expressing interest in the manufacturing process of sunflower oil within the edible oils value chain. He inquired about MSEA’s initiatives for other edible oils and discussed the challenges faced by MSEs. CS Simon Chelugui highlighted the ministry’s commitment to supporting MSEs through funding from the Hustler Fund.

H. E  President Dr. William Ruto received by MSEA Board Chairman James Mureu and CEO/DG Henry Rithaa at the MSEA stand at the Nairobi International Trade Fair 2023

HE President Dr. William Ruto interacting with the MSEs at the MSEA stand

Addressing the attendees during the opening ceremony of the Nairobi International Trade Fair, President Ruto emphasized the pivotal role of the agricultural sector in the Bottom Up Economic Transformation Agenda (BETA). He stressed its impact on overall sector performance and the government’s dedication to enhancing competitiveness both locally and internationally. To boost productivity, the President urged sector players to adopt technology and advanced science. President Ruto also detailed government support, including County Aggregation and Industrial Parks (CAIP) which are expected to increase farmers’ income and reduce post-harvest losses. Efforts to expand food production in wheat, rice, tea, and other key food value chains such as edible oils, cotton, dairy, beef, and leather were highlighted. “The government is actively addressing challenges in the coffee sector and establishing a leather factory in Athi River to enhance value addition and reduce the importation of leather footwear,’’ said President Ruto.

HE President William Ruto giving his remarks at the opening ceremony at the Nairobi International Trade Fair

Cabinet Secretary Simon Chelugui and Principal Secretary Susan Mang’eni also visited the MSEA stand, engaging with MSEs to understand the benefits they have gained from MSEA and government support. MSEs had the opportunity to discuss their challenges and express their desires for specific interventions to foster the growth and development of their businesses.

CS Ministry of Cooperatives and MSME Simon Chelugui interacting with MSEs at the MSEA stand

PS State Department of MSMEs Hon. Susan Mang’eni interacting with MSEs at the MSEA stand

During the event, MSEA Board Chairman James Mureu, alongside Board Member Felix Chege, visited the MSEA stand and engaged with various MSEs showcasing products and services across diverse sectors. Notably, the Board Chairman interacted with beneficiaries of the Nawiri USAID program offering valuable advice and encouraging them to enhance their products through innovation to distinguish them from competing offerings.

MSEA Board Chairman James Mureu accompanied by Board Member Felix Chege at the MSEA stand

MSEA also received the Chairman’s Recommendation Award in the Best Small Trade Stand category (Commercial & Industrial) at the Nairobi International Trade Fair. The award ceremony was officiated by Prime Cabinet Secretary of Kenya Hon. Musalia Mudavadi.

MSEA Nairobi region Head Janet Kamotho together with Head of Corporate Communication Elizabeth Mulae receiving the Chairman’s Recommendation Award

MSEs receiving the Chairman’s Recommendation Award at the Nairobi International Trade Fair 2023

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