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MSEA KICKSTARTS PREPARATIONS FOR THE 21ST EAST AFRICAN COMMUNITY MSMES TRADE FAIR

The 21st East African Community MSMEs trade fair, formerly known as the EAC JuaKali/ Nguvu Kazi, is scheduled to be held this December in Mwanza, Tanzania. The theme for this year’s event is Promoting Quality and Innovation to enhance EAC MSEs competitiveness and post Covid-19 recovery.

The annual EAC exhibition brings together MSEs from East Africa’s 6 partner states for purposes of opening up new market frontiers for their products while bridging the knowledge and technological gaps between them and promoting the regional integration process.

The preparations for participation kickstarted yesterday  after the official launch by the  Cabinet Secretary Ministry of Industrialization, Trade and Enterprise Development, Ms. Betty Maina . Kenya is expected to sponsor over 200 MSEs to the exhibition and Micro and Small Enterprise Authority will be the lead agency coordinating Kenya’s participation in this trade fair. 

Overall, the exhibition aims to support 800 MSMEs from all partner states develop new regional channels, increase their market reach and gain insights so as to better position themselves for growth as they look ahead to the coming year.

Speaking during the launch, CEO Micro and Small Enterprises Authority, Mr. Henry Rithaa said, “one of the key mandates of the Authority is to facilitate MSEs to access markets, both locally, regionally and internationally. To this end, the Authority has been spearheading various initiatives to facilitate MSE access to markets. This entails: Organizing and Participating in MSE trade exhibitions/fairs, Online marketing, and facilitation to regional and international markets.

The Authority will spearhead the mobilization and recruitment of MSEs and in partnership with other entities in the MSE ecosystem, help in product development and branding of products that will be showcased in the exhibition to ensure they meet the required market standards.