• Home
  • KENYA TO LINK 350 MSES TO THE EAC MARKET DURING THE EAC MSMES TRADE FAIR

KENYA TO LINK 350 MSES TO THE EAC MARKET DURING THE EAC MSMES TRADE FAIR

The 22nd East African Community MSMEs trade exhibition, formerly known as the EAC JuaKali/ Nguvu Kazi, is set to take place this December at the Kololo independence grounds in Kampala, Uganda from 8-18 December. 

Dubbed “Buy East African to Build East Africa for Resilience and Sustainable Development’’ the EAC expo is expected to bring together approximately 1500 MSMEs from the seven partner countries in order to open up new market frontiers for their products while bridging knowledge and technology gaps and boost regional integration.

Speaking during the commissioning of the national organizing committee for the trade fair, the Cabinet Secretary Ministry of Co-operatives and MSMEs Development, Hon. Simon Chelugui noted that the annual regional event is critical to the Government’s long term agenda to grow Kenya’s exports not only to the East African Community but also to the now operational African Continental Free Trade Area (AfCFTA). “Kenya stands to gain from EAC’s expanded market size (300 million people) and GDP (approximately US$250 billion) as a result of the recent entry of the Democratic Republic of the Congo (DRC) into the community,’’ said the CS.

Over 350 Kenyan MSEs from trade, manufacturing, agribusiness and services sectors are expected to participate in the trade fair through facilitation by the Micro and Small Enterprises Authority (MSEA) which is spearheading and coordinating Kenya’s participation.

All MSME applicants will undergo rigorous vetting by the multi-sectoral national organizing committee to ensure that the image of Kenya is well represented through high-quality products and services.

Speaking during the launch, CEO Micro and Small Enterprises Authority, Mr. Henry Rithaa said, “The Authority is confident that this event will give an ideal platform for promoting diversified Kenyan brands, testing newly created technologies, and improving Kenya’s business presence in Uganda and neighboring countries as part of the enlarged East Africa Community trading bloc”.

The Authority is also working with the National Organizing Committee’s representative agencies to facilitate post-event onward linkages for the participating MSMEs.

Cabinet Secretary Ministry of Cooperatives and MSMEs Development, Hon. Simon Chelugui speaking during the commissioning of the National Organizing Committee for the EAC Exhibition.
The CEO, MSEA Mr. Henry Rithaa and the Director Business Development, Marketing and Trade, Ms. Caroline Kioko addressing the members of the National Organizing Committee.