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Kenya Jobs and Economic Transformation Project pre-appraisal mission

The Kenya Jobs and Economic Transformation Project is a groundbreaking initiative that seeks to enhance the competitiveness of cluster Micro, Small, and Medium Enterprises (MSMEs) in Kenya by financing services and productive assets currently missing from priority value chains but needed to increase quality standards, add value to products, and access higher value-added markets.

The Government has identified key sectors within the economy with significant growth potential, sustainable job creation prospects, and the ability to serve a substantial portion of the population. These strategic sectors encompass agro-processing, leather, textiles, milk production, edible oils, and construction materials.

During a recent pre-appraisal mission for the project, Mr. Henry Rithaa, the Director General of the Micro and Small Enterprises Authority (MSEA), met with a delegation from the World Bank, led by Dr. Ahmed Rostom to discuss supporting MSMEs in the priority value chains through various market linkage arrangements. They explored avenues for enhancing MSMEs’ capabilities in Business Development Services training, standardization, aggregation, and facilitating the offtake of MSE products through various market linkage arrangements.

MSEA management team led by Director General Mr. Henry Rithaa meeting with the World Bank mission team led by Dr. Ahmed Rostom during the project design workshop for the proposed Kenya Jobs and Economic Transformation Project (KJET).

Earlier in the year, the team visited the Kamukunji Juakali Association, Gatundu North, and Maragua Constituency Industrial Development Centres during a scoping mission to identify the areas where the project could have the most significant impact. The team witnessed MSEA’s contribution to the development of the MSE sector firsthand, providing valuable insights into the current landscape and laying the groundwork for how the upcoming project could build on these efforts to further empower and transform the MSE sector.

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