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KENYA GREEN JOBS AND ECONOMIC TRANSFORMATION PROJECT

The proposed Kenya Green Jobs and Economic Transformation Project (KGJET) is a groundbreaking initiative that seeks to empower Micro, Small and Medium Enterprises (MSMEs) in Kenya by leveraging the World Bank’s diagnostics and analytics in areas of competitive clusters, jobs, and economic transformation, in addition to relevant key policy documents of the Government of Kenya. The project seeks to promote green jobs and economic transformation, enabling MSEs to adopt environmentally friendly practices and reduce their carbon footprint while promoting sustainable economic growth. These interventions will be designed to meet the project’s development objective of enhancing the market access and productivity of MSMEs as intermediate outcomes.

During a scoping mission to identify the areas where the project could have the most significant impact, MSEA’s Director General, Mr. Henry Rithaa, received a delegation from the World Bank, led by Dr. Ahmed Rostom, and Principal Secretary of the State Department for MSME Development, Ms. Susan Mang’eni, at the Kamukunji Juakali worksite where they interacted with the Association members to identify areas for intervention.

World Bank delegation led by Dr. Ahmed Rostom interacting with MSEs during the scoping mission for the proposed Kenya Green Jobs and Economic Transformation Project (KGJET) in Kamukunji, Gatundu North and Maragua CIDCs

Director General Mr. Henry Rithaa showcased the various initiatives that MSEA has implemented to support MSEs such as providing Common User Facilities through worksites and Constituency Industrial Development Centres (CIDCs) which provide shared production facilities, including equipment, technology, and production space, business development services training, access to markets, and linkages to financial institutions.

The visit enabled the delegation to witness MSEA’s contributions to the development of the MSE sector firsthand, providing valuable insights into the current landscape and laying the groundwork for how the upcoming project could build on these efforts to further empower and transform the MSE sector.

The team later met with the MSEA management team led by Director General Mr. Henry Rithaa for the project design workshop where they explored strategies for supporting the MSE clusters along priority value chains with product standardization, aggregation, and offtake of their products through various market linkage arrangements.

This approach will enable MSEs to meet the quality standards required in the market, making their products more attractive to buyers. It will also provide them with access to new markets, ensuring that their products reach a broader customer base.

MSEA management team led by Director General Mr. Henry Rithaa meeting with the World Bank mission team led by Dr. Ahmed Rostom during the project design workshop for the proposed Kenya Green Jobs and Economic Transformation Project (KGJET).

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